iGames and the Just Play Games Festival Announce Special Tournaments Win Part of $100,000 in Prizes

Mountain View, CA; Los Angeles, CA June 14, 2004 -- iGames and the 2004 Just Play Games Tour are pleased to announce a tour of over 72 computer game tournaments featuring the games Call of Duty, Battlefield Vietnam, Halo Xbox, and Unreal Tournament 2004 being hosted at the Just Play Games 2004 Festival in Mills Malls all over the United States this summer and fall.

The Battlefield Vietnam, Halo (Xbox), and Call of Duty events in the Just Play Games Festival come under the umbrella of iGames tours in support of those game titles. iGames tours typically take place within game centers, but the Just Play Games events within the tours will be in a different venue—Mills Malls. "It is a natural fit to bring these two tours, Just Play Games and iGames, together as it gives players who may not know about game centers an opportunity to learn about them while enjoying the competition and the entertainment in the Mills properties," says Carol Bennett, iGames' Director of Event Operations.

iGames is also promoting Unreal Tournament 2004 within game centers.

iGames will be providing player rankings for the Call of Duty and Halo events so players can either see who they've beaten to get to the top, or see who they have to beat to climb up.

The Just Play Games Tour, produced by Aesthetic Science is a nationwide festival of entertainment, music performances, top video games, telecommunications, internet services, board/card games and toys in major U.S. cities at the Mills malls properties July through October of 2004. Featured music and performances will include: Amanda Perez, Autopilot Off, Busted, Chuy Jr., CKY, Dilated Peoples, DJ Kane, Fallout Boy, Fefe Dobson, Hawk Nelson, Hooptainers Streetball, Houston, Letter Kills, Lloyd, Midtown, Sarah Hudson, Skye Sweetnam, Slum Village, Squad Five-0, Steriogram, Thousand Foot Krutch, and Young Gunz. With an aggregate network of 1 billion impressions and 4 million attendees, the Just Play Games Festival will provide a fun, hip, interesting mix of events and experiences for all in attendance.

Prizes for the Just Play Games Festival include Apple iPods, NVIDIA graphics cards, gift certificates from Virgin Megastores and FYE, music from Island/Def Jam, Virgin Records, Capitol Records, and Rocafella, and much, much more! The big prizes include computers from Voodoo PC, trips to New York City, Los Angeles, Las Vegas, Mexico, and Orlando, Florida total valued at over $100,000. You can sign up for any one of these tour dates at either the Just Play Games website, or through the iGames site.

About iGames
iGames is comprised of independent and franchised game centers working together to prosper as a whole. The company has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers. iGames' products and facilitated programs include software licensing, hardware discounts, exclusive game previews, game launch events, tournaments, tours, and leagues. To learn more about iGames, go to www.igames.org.

About the Just Play Games 2004 Festival
The Just Play Games 2004 Tour, (www.justplaygames.com), is a nationwide festival of games, entertainment, music, play events and game tournaments in major U.S. cities at the Mills malls (www.themills.com) in July through October of 2004, benefiting the Boys and Girls Clubs of America and targeting participants ages 7-44. The festival reaches an aggregate network of 287 million impressions and 4 million attendees. The Just Play Games Festival 2004 Partners include; The Mills Corporation, Boys & Girls Clubs of America, Virgin Megastore, ESPN X Games Skateparks, Jillians, IGN.com, Vans, EMI Music Group, Universal Music, Pelican Accessories, Edelman Worldwide, iGames.org, KIDS FIRST! Film and Video Festival.

About Aesthetic Science, Inc.
Aesthetic Science, Inc. (www.aestheticscience.com) is a Los Angeles based marketing company that has both products and services to fill the emerging need for experiential and sponsorship marketing in the consumer products marketplace. Our touring festivals and shows, also known as Proprietary Event Platforms (PEPs) are structured and curated to reach both families and the coveted 15-35 market. This is accomplished by a smart mix of music, games, home entertainment, wireless, toys and interactive contests. The Aesthetic Science team has an average of 16 years marketing, promotions, event and technology experience with groups and venues such as: 101 Communications International IT Conventions, The Academy Awards Governor's Ball, The Academy of Art College of San Francisco, Calloway Gardens, Gene Loves Jezebel, ACDC, Ozzy Osborne, Coors International Bottlers Convention, Siggraph, E3, Games Developer Conference, Knott' s Berry Farm, Spaceworld (Japan) and Marine World Africa USA, Various Los Angeles Theatres (Dream, Ivar, Palace), The Los Angeles Edge Festival, The New York Toy Fair, The San Antonio Arts Festival, Silicon Graphics amongst many others.

Media Contacts
For iGames
Carol Bennett, Director Event Operations
carol@igames,org

For Just Play Games/Aesthetic Science
Carey Schroeder, Sr. VP Corporate Communications
carey@aestheticscience.com





This article courtesy of http://www.playstationandxbox.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Submit Your Article